Leiden, the Netherlands – January 13th 2025 – Medis Medical Imaging, a global leader in advanced AI-powered solutions for cardiovascular imaging, proudly announces the appointment of Regina Beyhl as Head of Marketing and Customer Experience.
Regina Beyhl brings 20 years of expertise across branding, marketing and experience design, spanning startups, agencies, and global corporates. Based in Amsterdam, she holds an Executive MBA in Business Design and has built a career at the intersection of strategic design and health tech innovation. Her decade as Design Director at Philips saw her lead teams in strategic marketing and experience design, developing practical tools that empowered colleagues worldwide to act on customer insights. Earlier in her career, she worked at Interbrand, one of the world’s leading branding agencies.
In her new role, Regina Beyhl will lead Medis’ strategic marketing, brand and customer experience efforts to champion clarity, simplicity and ease of use across every touchpoint. She will shape a global narrative that reflects Medis’ commitment to intuitive innovation and clinical impact. Her appointment signals Medis’ ambition to scale with purpose, investing in design-led marketing that makes Medis diagnostic and interventional AI-powered solutions easier to understand, use and trust.
In her own words: “For me, great marketing starts with understanding how innovation ultimately serves patients. Medis has a strong legacy in the cardiovascular domain, and there’s a clear, bold story to tell. We believe that ease of use is the true currency of adoption. It is the foundation for scaling innovation into everyday clinical practice. I’m excited to roll up my sleeves with a team that is committed to helping clinicians deliver better care for patients, and I look forward to bringing that brand story to life in ways that connect with our customers, partners and investors.
Maya Barley, CEO of Medis Medical Imaging, commented: “We’re delighted to welcome Regina Beyhl to the Medis leadership team. Her expertise in marketing, brand strategy and customer experience will be invaluable as we continue global expansion and deepen clinical engagement. With her vision and track record, Medis will strengthen its identity as both an innovator and a trusted partner for clinicians worldwide.”
About Medis Medical Imaging
For over 35 years, Medis Medical Imaging has delivered advanced post-processing software solutions for cardiovascular imaging. From MR and CT to X-ray and angio-based physiology, Medis empowers clinicians with intuitive tools backed by rigorous science. The company’s flagship product line, including the latest Medis QFR® 3.1, provides fast, accurate, non-invasive insights into coronary physiology –transforming routine angiograms into powerful diagnostic tools.
