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Product Marketing Manager MR-CT

In this role you will be a part of the Marketing team. You will be responsible for the marketing of our MR/CT product lines.

Role description

In this role you will be a part of the Marketing team. You will be responsible for the marketing of our MR/CT product lines. This includes all activities from go-to-market approach to branding, pricing and also creating enticing promotional campaigns. Using market research to drive the right go-to-market plans and pricing. You are also the point person to deliver training to both internal and external parties, including but not limited to resellers and key commercial partners.
The ultimate goal of all of your activities is to drive a strong growth in sales of the MR/CT product lines. You will work closely with both our direct sales team as well as our indirect channel network to identify new product and marketing combinations, through solid business cases and supporting documentation. You are responsible for providing key input to product management to assist in the development and execution of the product roadmap. You will leverage relationships with key opinion leaders (KOL’s) and key reference site in close collaboration with Clinical Marketing, to ensure a solid understanding of the needs in the market and the translation thereof to our product lines. In close collaboration with the MarCom-team you are responsible for delivering outstanding promotional product content, marketing campaigns and other promotional activities for downstream marketing.
You will also be expected to travel to relevant international trade shows, to interact with (potential) customers.

The profile we are looking for:

• Has a Bachelor’s or Master’s degree business science or economics with a specific interest in healthcare
• Has a network in the healthcare industry, specifically in the cardiovascular imaging market
• Preferably also has a sales/marketing education through either a MBA or NIMA-A or B
• Is a strong teambuilder, communicates easily and is a natural “connector”’
• Has a strong knowledge of international business, our customers and the major players/competitors in the cardiovascular imaging domain
• Ownership and management skills to be able to lead the creation of business and marketing plans, new concepts and in general portfolio-wide marketing scenarios
• Experience in complex markets and diverse channel structures across multiple countries

Personal skills and competences

• Natural communicator and inclusive team player and networker
• Independent, strong initiative taker, but also pragmatic and hands-on
• Able to analyze data and situations in the search for the optimal solution
• Culturally diverse and willing to take the lead, strong sense of ownership
• Professional and confident in speaking and presenting to small and medium-sized groups
• Commercial insights and sensitive to new commercial opportunities
• Ability to manage multiple tasks and priorities, and you do not shy away from hands on activities
• Willing to travel frequently (up to 30%)
• Fluent in English both in writing as in speaking

What Medis offers you:

• An attractive compensation plan, both fixed and variable
• International, young and diverse colleagues
• Personal growth and development opportunities
• Innovative, highly relevant products that make a difference

Applications from recruitment agencies will not be considered. While we appreciate your interest, we handle our hiring internally and are not engaging with external recruiters for this role.

Who are we?

At Medis we believe in empowering medical professionals with our innovative analytical solutions. Our software aims to provide our customers with the insights they need to definitively diagnose and treat cardiovascular disease, at the right time, in the right place.

For more than 30 years cardiologists, radiologists, researchers and industry partners worldwide have relied on Medis software, resulting in customers in more than 40 countries. Our headquarters are in Leiden, Netherlands, but we have subsidiaries and branch offices in the USA, Japan, Germany and the United Kingdom, as well as distributors and local agents in multiple countries